Who we are, where the data comes from, and how editorial and advertising stay separate.
Who we are
Australian Healthcare Research publishes Pulse Primary Care and Pulse Vaccines — quarterly, data-driven publications for Australian general practice, editioned individually for each of the country's 546 local government areas.
Data sourcing
Every statistic in Pulse is sourced, not estimated for effect. Our data is drawn from the Australian Bureau of Statistics (ABS), the Australian Institute of Health and Welfare (AIHW), the Pharmaceutical Benefits Scheme (PBS), and the National Health Services Directory (NHSD) — 100% sourced, with the source cited against every figure we publish.
Editorial – advertising separation
Editorial disease pages are never sold. The clinical and epidemiological content in every Pulse spread — prevalence, treatment gaps, local variance against the national baseline — is produced independently of any sponsor and is not for sale at any price.
Advertising is clearly labelled. Every paid placement — national disease-adjacent advertising, sponsored content, and local listings — is visually and textually distinguished from editorial content. Sponsored content pages are marked "sponsored"; local listing sections are marked "paid listings".
Advertising does not influence data or sourcing. No sponsor reviews, edits or has advance sight of editorial data before publication beyond the standard MLR/regulatory approval of their own advertising creative.
Advertising compliance
All therapeutic advertising in Pulse is HCP-directed (health-care-professional directed) and subject to the advertiser's own regulatory approval.
- Medicines Australia Code of Conduct — therapeutic advertisers are responsible for ensuring their creative complies with the Code before it reaches us for placement.
- Therapeutic Goods Act 1989 (Cth) / TGA advertising requirements — all advertising of therapeutic goods is subject to the advertiser's own TGA compliance obligations; Pulse does not provide regulatory sign-off.
- AHPRA advertising guidelines — structured local listings (specialist referral cards, local services cards) are factual referral information only: no testimonials, no comparative or misleading claims, no inducements. Listings are reviewed before publication.
Local listings — paid, and labelled as such
The "What's happening in [LGA]" section carries structured local listings (specialist referral cards, local services cards, event listings, positions vacant) alongside free local editorial content. Paid listings sit under a clearly marked "paid listings" banner and are reviewed for compliance before they appear in print.